From developing in Python
to leading digital projects.
Asier Gezuraga began his professional career in technological areas, working on the automation of operational processes. However, he quickly delved into the opportunities that technology offered to marketing and new business models.
He has dedicated over twenty years to digital transformation, leading the department responsible for the digitization of the Euskaltel Group, customer acquisition, portfolio actions, and improving the customer experience. He spearheaded lead acquisition for all brands of the Euskaltel Group through digital marketing and advertising in mass media. As COO of Irontec, he led operations with teams of over 35 people and managed marketing budgets exceeding €28 million as Director of Operational Marketing for the Euskaltel Group.
Currently, he assists executives and managers in designing digital plans with an Digital Business Anti-Consultant approach under the brand LUKI DIGITAL. He serves as a digital business advisor at ZORRAQUINO, the leading strategic design agency in Bilbao, and has co-founded DEALROCK, a technological startup empowering individuals to grow their businesses.