Operations and Transformation

I build organizations that work.

More than 25 years leading operations, digitalization and transformation across corporate and technology environments.

I have built and scaled operating models, processes and platforms that connect business, technology and execution, with a focus on operational continuity, efficiency and growth.

My experience combines large corporations, technology companies and my own venture: EUSKALTEL, IRONTEC, SMARTPM and LUKI. At the Euskaltel Group I also led the integration of different companies and brands under a single strategy, driving a shared digital transformation vision.

Contact View track record
25+ years Operations, transformation, process integration and technology.
700K+ customers Experience in environments with large customer bases, complex operations and a constant focus on service and scaling.
30MM€+ Programs, platforms and operations with direct business impact.
Track record

More than two decades leading operations, digitalization and business transformation.

Track record in operations leadership, transformation, processes and platforms across corporate and technology companies.

Technology foundation with business vision.

I have built my career in roles where business, operations and technology had to work in an integrated way.

At EUSKALTEL, for more than 21 years, I led initiatives around process digitalization, self-service, customer journey, digital platforms and business development for several brands within the group. I also led the integration of the group companies under one strategy, aligning teams, priorities and a shared digital transformation vision.

At IRONTEC I took on operations leadership for the digital business, coordinating teams, delivery, product and growth across transformation projects.

Today, as Operations Director at SMARTPM and founder of LUKI, I continue working on the same challenge: designing operating structures, aligning teams and turning strategy into real execution.

Key milestones

A track record built across large corporations, operational leadership, business transformation and business development, always focused on making the organization work better.

Experience

25+ years

Corporation

21 years at Euskaltel

COO

Irontec

Operations

SMARTPM

Transformation

Processes and platforms

Own venture

LUKI
Organizations

Organizations en las que he liderado transformación y operaciones

Experience ejecutiva en operaciones, transformación, plataformas y escalado de negocio.

Virgin Telco
Euskaltel
Irontec
SMARTPM
Cámara Bilbao
LUKI

With LUKI I put business model leadership into practice, from interim management projects to the exploration and development of new opportunities.

It is also a way of approaching entrepreneurship with executive discipline: validate quickly, prioritize well and build with real operational and commercial viability in mind.

I value a way of building based on Lean and Agile, where product, market and execution evolve in a coordinated way.

Speaking

Speaking y liderazgo de pensamiento

I take part in events focused on digital transformation, management and business.

Deia
Digitalization in companies and institutions: models to reach the end customer.

Deia · Euskalduna Jauregia

Ponencia Deia
Librecom
End-to-end project management in times of remote work

Librecon · Euskalduna Jauregia

Ponencia Librecon
Innova Bibao
The value of simple things

Innova BI · Guggenheim Museum

Ponencia Innova BI
Camara de Comercio
Online presence for entrepreneurs

Education · Cámara Bilbao

Education emprendedores
Impulsa Startup
Impulsa Startup Program

Education · Cámara Bilbao

Impulsa Startup Program
Ecommerce Tour
Big eCommerce Players

Ecommerce Tour · Hotel Gran Bilbao

Big eCommerce Players
Education

Technical Education

Specialization across different areas.

Telecommunications and Information Systems

Politeknika Ikastetxea Txorierri

Master Digital Business

ESIC Business & Marketing School

Big Data - Business Analyst

Deusto Unibertsitatea

Scrum Master

Xsfera European Scrum

Product Management with Lean, Agile and Design Thinking

Boston University

Keys to Business Management

IESE

Contact

Contact

If you are looking for leadership in operations and transformation, here is my profile and experience.

Operations and Transformation Leadership

I am oriented toward executive roles in operations, business transformation, process integration and organizational scaling. I can also contribute to strategic change and growth projects.

Email

asier@gezuraga.eus

Location

Larrabetzu, 48195 Bizkaia